With the growth in technology and development of the animation sector, the animation companies shave started serving the big advertisement agencies and ad film production companies for their pre production stages. Animation companies handle major animatics tasks over a regular period of time for such advertisement agencies. Ad-production companies require animatics for their commercials. Animatics are nothing more than televised commercials in 2d animation. Indian animation companies are extremely popular in delivering animatics to many of the big advertisement agencies of the world.
Animatics are highly helpful in the process of ad production, not only do they help identify the mistake s at the very pre production stage but with the production of animatics, you can now judge the validity and effectiveness of the television commercial concept even before it has been made. You can very well se the effectiveness and the efficiency of the ad commercial concept and message from the animatics; you do not need to wait for the entire ad to be developed. Animatics are precise, to the point just like your advertisements it’s just like viewing the commercial in 2d animation. Animation companies have not catered to the needs of animatics but off-let many animation companies like showboat entertainment cater to serving comprehensive pre production services for the advertisement companies.