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India’s production houses in animation

Animation in India is on its path of becoming an outstanding business. This is essentially based upon business that is outsourced via India’s production houses in animation rather than its indigenous growth. India is perceived as an efficient place to get animation produced due to extremely low cost of production as compared to American as well as European animation production houses. However, the other comparable high benefits are enriched quality and fluent English speaking animators.
India’s production houses in animation are sought after by international animation makers for all these enviable reasons but India has unfortunately not yet make a mark with its domestic animation. There are several productions and serials made in Indian but none of them have either exhibited comparable quality or popularity enjoyed by animation created for international clients.
There are few reasons that are pinpointed by experts as real cause of this issue. The most essential reason is that majority of investors do not take Indian animation as serious business and it is still considered as high entertainment for kids. This has subsequently led to less money being invested in India’s production houses in animation. Since animation is an exorbitant venture and it needs a tremendous finance to make a high quality animation. So, less investment reflects poor production quality.
The other viable reason is that India’s production houses in animation are mainly relying upon folk tales and mythology for their story source. Though this was initially a novel concept but at present era even youngster generations yearn for stories that are fresh. With fresh story source and better investors’ Indian animation is bound to flourish magnificently.

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