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Making the Most of Viral Videos for your Business

Viral videos are a very promising and popular online marketing tool that is being employed by many professionals in promoting their businesses. They have the quality of a virus wherein they are spread very easily from one person to the other in a very brief span of time. This is facilitated by the ease of uploading contents in video sites like YouTube and Metacafe which can also be embedded in your sites. Another contributor to the success of this tool are social networking sites like Facebook and Twitter that make it very easy for the online community to share the video, allow interaction and discussions regarding the video and eventually the reposting of the videos. So what starts out as one circle of friends eventually reaches out to ten, twenty or even hundreds of circles of friends.

The videos are not just an avenue for growth in businesses, it has in fact become a platform for many performing artists to display their talents online and allow for self-distribution of their work to the masses. Take for example Rebecca Black and what Ark music studios had done for her. She and her friend decided to broadcast the song Friday online and in no time it became the highest viewed video. Needless to say Black is now an instant celebrity and has been signed on with music labels; an instant boost in her career, all thanks to the power of the viral videos.

Although her video was made professionally, a lot of the viral videos we see are homemade, made by amateurs who may or may not even be skilful in the art. Sometimes it is just funnier and entertaining to watch mundane, everyday content that you can easily relate to which then makes it even funnier. This is to say that one can never be sure what the audience will or will not like. They can fall in love with the cute antics of a baby or coo at the funny little things our pets do.

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