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Popularity of Viral Video Production Studios in USA

Viral videos are very efficient in the sense that they self-propagate. This is facilitated by the option of sharing these videos made easy on the internet. The name viral is based on the medical term where in a person can contract the same infection through communication or close contact to the virus. Similarly, viral videos are shared from person to person by means of video sharing from people who have already seen the video thanks to the easy share options available with the rise of sites like YouTube and other social networking sites.

Because of the increasing popularity of this method, production studios in the United States are keen to employ the said method in disseminating information about their products or even their brand message. Rebecca Black is an example of how effective this method is. She is a singer who had risen to fame all thanks to the wide reach of viral marketing with her song ‘Friday’, which is considered to be the most watched video even if half of those who have seen it did not really like her. American studios have now embarked on a search for artists in the same medium to match similar success.

It is also interesting to note that most viral videos that have had phenomenal success are not produced in production houses but taken with simple mobile or home cameras by amateurs. These videos include funny yet cute antics of babies, kittens and other pets that are viewed and shared over the net extensively,

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