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The Success of Viral Videos in USA

Viral Videos are very effective due to their self-propagating nature. Another helpful feature is that there is an easy option to share these videos on the internet. In fact the name comes from a medical term ‘virus’ that is a type of infection that can be contracted from person to person through contact. In the same way, viral videos can be communicated by people who had seen and enjoyed it to others by simply sharing the link. This has been made easy with the help of easy share sites like YouTube and social networking sites.

American production studios are very interested in tapping this space because of the rise in popularity that this has seen in recent times. This helps in sending out the brand message to a multitude of people within a fraction of the time it would have taken otherwise. One example of a viral-made celebrity is Rebecca Black. She had together with her friend from Ark Music studios recorded a video of her singing the song ‘Friday’. This was instantly popular among the masses with a huge amount of views and likes within no time. Thanks to this, she has shot to fame and now has a professional label backing her up. Most of the American music studios are now on the lookout for such fresh talent that they may come across over the net.

It is also fascinating to see that most of the viral videos that have had exceptional success are not really made in production houses. Rather these have been shot with simple phone or home cameras by normal people. These videos are sometimes funny and at times adorable displaying cute antics of babies, kittens and other pets that are watched and shared over the net widely.

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