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TV Infomercial Companies

An infomercial is essentially an extended advertisement which seeks to impart information about a product rather than sell a fantasy. This is why TV infomercial companies try to make these look less like commercials and more like talk shows where the details and benefits of the products are discussed or displayed.

An infomercial, being more focussed on telling the viewers about the product instead of selling through aspiration or fantasy, is obviously longer than a regular commercial. Thus, while an advertisement lasts about 30 seconds, an infomercial can be up to 5 minutes long. Because it can be so long, TV infomercial companies usually air these infomercials late in the night or after the end of a programme rather that in the commercial breaks of a programme.

The format of these infomercials is less like an advertisement and more like a talk show or a discussion with a credible professional. This makes the product look more genuine and believable to the viewer. While some TV infomercial companies may get celebrities to endorse the product, they are not the main selling point and often only support what the expert is saying. It is important for the infomercial to look like it has its facts right rather than a brilliant selling strategy.

Infomercials have the sole purpose of increasing sales for the product. Whether this is accomplished by encouraging the viewer to buy the product on the phone during a break during the infomercial or later when the customer visits a retail outlet that stocks the product is not important to the TV infomercial companies.

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