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Viral videos in US and What do They do

Viral videos these days are very well-known among marketers as an instant boost for online business or offline businesses that do some promotions online. This is thanks to the nature of the video to be spread among the population in a small amount of time. Viral videos get their name from the term ‘virus’ that shares the same characteristic of being easily communicable from person to person by a simple forward of the link. This concept works a lot better now because of the setting up of online video sites, like YouTube and Metacafe, that makes it easy for people to upload content and embed the same in their sites. Another major contribution to the success of this tool are social networking sites like Facebook, that makes it easy for people to post the links, share them and repost the same. Companies in the United States have now taken advantage of this popular tool.

A very good example is the recent rise in the number of celebrities who have been discovered online. Take Rebecca Black who rose to fame with her song Friday. This was produced by her friend at Ark and the video went on to be the highest viewed video. This has encouraged American music producers to look for fresh faces and bankable talents online and so singers who want to be famous have also followed Rebecca’s footsteps. Another famous personality discovered through viral marketing is Justin Bieber, ring any bells?

Now it does not mean that for a viral video to be successful, it has to be created in a production house. You might be surprised to know that some homemade videos are so phenomenal that professionally made videos can go unnoticed. Therefore, you cannot really say what content will work and be successful, because sometimes the ordinary may be even more fascinating and entertaining. Who can forget the rise of the cat videos doing silly stuff in ordinary households?

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