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Why Even the Best Animation Company in India is not as Successful as it should be

Indian animation companies have acquired a great deal of popularity with international clients over the years. Animation production can be quite expensive which is why international production houses prefer to outsource it to countries where it will be less expensive. Compared to the western world, even the best animation company in India proves to be very competitively priced. While in the past, the outsourcing destinations were other South East Asian countries which were traditional animation creators, it is only since a few years ago that international production houses have begun coming to India.

One would be forgiven for thinking, that, with so much acclaim being given to Indian animation companies, they would be producing high class animation themselves. However, even the best animation company in India has not made an internationally appreciated animation film on its own. Even Crest Animation, which has seen amazing success for its production ‘Alpha and Omega’, has not made any critically acclaimed animation on its own.

Since the lack of talent or skills is not the issue, there are a few other reasons that have been given for this dearth of quality animation. However, the two undeniable reasons that have been identified are lack of finances and lack of original story ideas. Since animation involves a very expensive production process, not having a high budget can severely lower the quality of even the best animation company in India. This is exacerbated by the fact that Indian animators mainly rely on mythology, folk tales, and fairy tales for stories. This means that the animation made here does not feel original and contemporary, thus affecting its popularity.

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