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Why Indian Animation Films Lack the Quality of their International Counterparts

Indians are finally taking animations as a serious business prospect. The industry is growing in leaps. But the growth can be largely contributed to the amount of projects that have been outsourced to us from the overseas. The local Indian animation industry is still untapped and has a huge potential for growth. Why? Because Indian production houses are regarded as the best quality providers at a fraction of what it would cost on the West side. All these with no culture or communication hassle as India is a globalized nation and prides itself of its fluently-English speaking population.

Major international animators/producers are outsourcing their animation work to Indian production houses because of all these advantages. Indian animation companies still have to connect with their local industry. In fact many local producers tried to come out with animations that were not well-received by the audience since they did not carry the quality that the International clients get.

Experts analysing the situation have pointed out some reasons behind this. The main one being that most of the producers think it is child’s play therefore they fail to take it seriously. Therefore they tend to invest lesser than what the International producers invest. Though India is cheaper in animations, the cost of making a feature film is still excessive and the lesser investments in the film, the worst the output one gets.

Another reason cited is that most animations are dependent on mythological characters whose stories are already well known and well spread among the audience. The animators need to spruce up their scripts and come up with fresh and enthralling ideas.

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