In honour of Queen front man Freddie Mercury’s September 5 birthday, Rovio has released a new animated Angry Birds YouTube short using the song Bicycle Race. The video was produced to raise awareness for the special Freddie for a Day fund raising evening hosted by band members Brian May and Roger Taylor. The event raises funds for the Mercury Phoenix Trust Fighting AIDS Worldwide, in honour of Freddie Mercury. Freddie for a Day is such a great way to honour Freddie’s fun and flamboyant spirit while delivering an important message, and they are delighted to be supporting them in their own Angry Birds style, said Peter Vesterbacka, CMO of Rovio told The Hollywood Reporter. Queen’s music has endured for a reason, because its creativity and contagious fun appeals to fans of all ages, and we’re happy to help keep Freddie’s memory and music alive for new generations of fans.”
Gamers and music fans can also help raise funds for the Mercury Phoenix Trust by purchasing a new, limited-edition Freddie Mercury Angry Bird T-shirt through the Angry Birds and Bravada online stores. A portion of the proceeds will be donated to the Mercury Phoenix Trust. Last year, Google create the Freddie Mercury Google Doodle and many stars and brands have lent their support to honour his life and legacy and to find AIDS worldwide. The industry experts stated that, it is one of the best gestures, which have been adopted by Rovio for telling the fans about the renowned Freddie Mercury along with his work.