The world of animation is fun for everyone, be they children or grownups. Everyone enjoys cartoons and animated feature films, especially now that some animated films are with distinctly adult themes instead of being only fairy tales. Additionally, animation is also becoming an integral part of regular films as well. This is in the form of special effects and animations for scenes which may prove to be too difficult to shoot or too expensive. Interestingly, one of the favourite destinations for animation outsourcing is India where every one of best animation studio has found international clients who want their services.
Animation in India has several advantages for the western countries. The first advantage is obviously the price factor. Even one of the best animation studios in India would cost less in terms of production costs than any studio in their own country. The reason for this is the favourable exchange rates against the rupee.
The rates, however, do not reflect the quality of production. Whether it is one of best animation studio or one of the lesser known one, the quality of production is always quite high. The rates and the quality, however, are not the main reasons for the increasing popularity of Indian animation. Even though there are several other countries that offer the high quality at low rates, it is the language advantage that India has, since Indian animators are usually fluent in English. This makes the communication much easier. Additionally, North American studios prefer recording sounds and dialogue before the animation production and animators who know the language are able to give a better result.