In order to get a good video to use to promote your business, you need to work closely with 2D animation studios. 2D animation studios are being used widely for a number of purposes and one of them is to make effective and popular videos for promotion of business, or for communication of ideas within a company. Most companies are opting to get their internal presentations animated instead of the regular slides to make them more interesting.
In order to get an animated presentation that is completely according to what you want, there are certain points you must keep in mind. The key here is communication and these are the communication points that should be very clear:
1) What you want: It is very important for you, as a client, to know exactly what you want. If you are approaching 2D animation studios, you should be aware that they might not do 3D animation. Additionally, you should be aware of the length of the presentation and the content you want to show in it. These details are necessary when it comes to the 2D animation studios giving you a quote. The more accurate you are with your information, the more accurate their quote would be.
2) Be Clear in Communicating your Needs: You need to ensure that you have been very specific in your explanations. The use of references should be precise, and not metaphoric, since that might lead to communication issues, especially if there is a cultural difference between you and the 2D animation studios.
3) Listen: Most good 2D animation studios have been in the business for quite some time and have constructive suggestions to help you with your video. By listening to them, you could end up bettering your video.